DESIGN CONCEPT · About Us · Prepared for Scents of Europe
Our story · Scents of Europe

French roots.
American perspective.
Personal commitment.

Behind every thoughtful partnership is a person who understands both sides of the conversation.

Meet Alexandrine Aubry ↓
Alexandrine Aubry, President of Scents of Europe Distribution
Alexandrine AubryPresident · Scents of Europe Distribution
Experience with perspective

One foot in France.
One in the U.S.
A focus on what’s next.

French-born Alexandrine Aubry has spent more than 30 years in the United States and led a Nuxe subsidiary for 13 years.

Her experience spans online retail, department stores, chains, independent shops and teleshopping, supported by marketing expertise and beauty-industry relationships on both continents.

13years leading a Nuxe subsidiary
30+years living in the United States
Experience figures retained from the client’s existing About Us page.
How we work

From a shared ambition
to a practical plan.

Every conversation starts with the brand, the market and the people behind them.

01

Choose the right model

Consignment, product purchasing or agency representation, supported by pricing, range selection and distribution strategy.

02

Connect strategy and sales

Sell-in and sell-out support, promotional planning and sales-team training.

03

Build meaningful visibility

Social campaigns across Facebook, Instagram and LinkedIn, plus industry events—including esthetics and spa shows in Miami and New York.

What we work toward

A partnership built
for the next chapter.

Clear priorities. Shared momentum.
A structure that supports the work.

01

Enter and develop the market

Adapt the brand, accelerate U.S. rollout, grow market share and pursue international revenue.

02

Connect the operation

Coordinate business development, stock and logistics with financial, management and accounting support.

03

Support lasting visibility

Strengthen international awareness and social presence through a structured, active partnership.

Connections across the market

The partner collection.

Logos presented on the client’s existing website. Current relationships and permissions should be confirmed before launch.

Walgreens
Ulta Beauty
Urban Outfitters
Faire
Evine
Partner logo 6 shown on the existing About Us page
Anthropologie
Belk
Partner logo 9 shown on the existing About Us page
Partner logo 10 shown on the existing About Us page
Partner logo 11 shown on the existing About Us page
Partner logo 12 shown on the existing About Us page
Partner logo 13 shown on the existing About Us page
Partner logo 14 shown on the existing About Us page
Partner logo 15 shown on the existing About Us page
Partner logo 16 shown on the existing About Us page
Partner logo 17 shown on the existing About Us page
Partner logo 18 shown on the existing About Us page
Partner logo 19 shown on the existing About Us page
Partner logo 20 shown on the existing About Us page
Commercial details retained for client review

The source lists a 50% wholesale figure with consignment, a 60% wholesale figure with product purchasing, and an agency arrangement marked TBC. These figures are preserved here without interpreting them as fees, margins or discounts.

Confirm their meaning and current applicability before presenting commercial terms publicly.

For brands & retailers

A few questions.
A clearer next step.

Explore how a conversation with Scents of Europe could support your business.

Tell us about your brand or store ↗
How can Scents of Europe help our brand enter the U.S. market?

We can help shape your market approach through research, pricing, product selection and distribution planning, supported by experience across U.S. retail channels.

What distribution arrangements can we discuss?

Our services include consignment and product-purchasing distribution. Contact us to discuss the approach and commercial terms appropriate for your brand.

Can you support our brand beyond the initial introduction?

Our services include sales support, training, promotional planning, social media marketing and participation in industry events.

Can you help coordinate stock and logistics?

Stock and logistics management form part of our distribution objectives. We can discuss the responsibilities and support your business requires.

I’m a retailer interested in your brands. Where should I start?

Contact us with your store name, location, website and the brands that interest you. Ask about current availability and ordering requirements.

What should we share before an introductory conversation?

A useful introduction includes your website, product range, current markets and goals. Retailers can also describe their customers and the categories they want to develop.

Let’s talk about what comes next

Your brand.
Your ambitions.
A conversation worth having.

Introduce yourself and your company. Tell us where you want to go.